Free guides
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The Black Friday Prep Framework 2026
Black Friday is already happening. If your campaign starts in November, you're late. A six-week playbook with this year's dates to warm up demand, lower your ad costs and scale on November 27 instead of guessing.
Get it →Free guide · 7 minutesFifteen questions to ask before you hire an agency, and what an alarming answer sounds like
For marketing leads and founders assessing an agency or a media buyer without knowing the craft from the inside. Fifteen questions to ask, with what a healthy answer contains and what counts as an alarm.
Read the guide →Free guide · 6 minutesHow to defend a budget without making a promise you can't keep
For the marketing lead who sits across from a CFO every quarter. The structure of the budget ask, the three questions a CFO always asks, and how to answer them without promising a return.
Read the guide →Free guide · 10 minutesThe Handover That Stops Your Leads From Bleeding Out
For the marketing lead who sees leads coming in while revenue doesn't, a handover agreement you can lock in with your sales team or agency today.
Read the guide →Free guide + skill · 15 minutesDay one in a takeover account: tracking audit and baseline before you spend one more euro
For marketing leads and founders taking over an ad account, or starting a new partner on one. See what your numbers are worth before you act on them.
Read the guide →Free guide + skill · 10 minutesFive whys for your ad spend: why does your CPL keep rising?
For marketing leads and founders who have fixed the same problem three times. One fifteen-minute interview, from the symptom to the process that produces it.
Read the guide →Free guide + skill · 8 minutesFrom a live website to a 20-second launch video
For marketers and founders who want to show their site or product in motion without a video team. My way of working around the open source /brag skill, with a brief template and a review checklist.
Read the guide →Free guide + skill · 12 minutesFrom a raw marketing plan to a decision document a board signs
For marketing leads and founders who have to defend a budget. Nine sections, five financial rules and an internal council that burns your plan down before the board does.
Read the guide →Free guide + skill · 10 minutesFrom the result you want to a working prompt in five questions
For anyone who lets Claude Fable 5.1 do real work, from a weekly report to an overnight routine. A fixed skeleton, twelve modules and a free skill that builds the prompt for you.
Read the guide →Free guide + skill · 15 minutesHow to catch up on a YouTube channel without watching everything
For marketers, founders and consultants who are behind on a channel. One workflow from inventory to TLDR to action plan, and a free skill that does most of the work.
Read the guide →Free guide + starter kit · 12 minutesOne operator, a fleet of agents: six building blocks for an affordable and safe Claude Code setup
For consultants, founders and marketers who let Claude Code do real work. The token rules, the tiered agents and the read-only guard from my own setup, as a starter kit.
Read the guide →Free guide + skill · 8 minutesStop guessing text sizes: one formula for all your social visuals
For marketers and makers who build their own post images, carousels and thumbnails. One base, one ratio, and a free skill with a checker script.
Read the guide →Free guide + skill · 12 minutesThe campaign postmortem: record every test so you don't pay for the same mistake twice
For marketing leads and founders running campaigns and tests on Meta and Google, whose learnings disappear into reports nobody rereads.
Read the guide →Free guide + skill · 15 minutesThe creative flywheel: turn a proven winner into new ad variants
For marketing leads and founders with a Meta account that spends every day. Replicate what wins, rework what's close, and keep the brake on.
Read the guide →Free guide + skill · 15 minutesThe volume gate: which Meta ads are really winning?
For marketing leads and founders who decide every week which ads get more budget. One method, one export, and a free skill that does the math.
Read the guide →Free guide · build it in an afternoonYour reading list as a daily podcast, with NotebookLM and n8n
For anyone who wants to learn more than they can read. How a custom podcast lands in your Slack every workday.
Read the guide →Free guide · 10 minutesCreative strategy: what you've missed since 2018
Creative drives 47% of a campaign's sales impact. Targeting drives 9% (Nielsen, 2017). This 8-page guide lays out what changed since then, and how to apply it in your own account.
Get it →