Free guide · 6 pages · 8 minutes
The Black Friday Prep Framework 2026
Black Friday is already happening. If your campaign starts in November, you're late. A six-week playbook with this year's dates to warm up demand, lower your ad costs and scale on November 27 instead of guessing.
What's inside
- Why 2026 rewards the early starters: the data from Mastercard, NRF, Deloitte, Bain and Adobe
- The six phases with this year's dates, from foundation on October 16 to retain in the week after Cyber Monday
- What to test, which metrics to read, and when to lock your creatives
- A twelve-point prep checklist to tick off before November 27
Who is this for? E-commerce founders and marketing leads who run paid social or search through peak season.
I'm reading this in November. Too late? No. The guide says what to compress and what you should never skip.