Free guide · 10 minutes
Creative strategy: what you've missed since 2018
Creative drives 47% of a campaign's sales impact. Targeting drives 9% (Nielsen, 2017). This 8-page guide lays out what changed since then, and how to apply it in your own account.
What's inside
- The four building blocks of every ad: persona, hook, angle, format
- Kaleidoscoping: 24 to 48 variations from one idea that already won
- SPCL, the four levers that persuade, as a checklist
- A ten-question scan: where does your account stand?
Who is this for? Marketing leads and founders spending $100k or more a year on Meta or Google.
Is this only for e-commerce? No. The building blocks work for B2B and B2C; where they differ, the guide says so.