I install the system that checks your account every day and judges every ad every week, inside limits agreed in advance, and I make the calls that follow. No promise about return. What you buy is a check a day, a limit that holds, and a decision a week.
Better now than after the invoice, and better now than after the first call.
This is not modesty. It is the list the system is built on.
Pieter Van der Auwera, through Ad Astra in Antwerp. Eight years in performance marketing, with over a hundred million euro of managed ad budget across more than twenty brands in e-commerce and lead generation. Not an agency and not a team: one operator with a system, which is why only a limited number of accounts run at a time.
Automatic pausing and budget changes are not an invention. Meta and Google ship them for free inside their own managers, and there are tools selling them from a few tens of euro a month. The difference is not the automation but the calibration: none of those layers enforces a volume or significance threshold, so anyone setting a rule gets rules that fire too early. My work is calibrating those limits against your real order value, maintaining them, and making the call that follows. If you want to run that yourself, a tool is cheaper, and that is an honest answer.
Disapprovals, delivery that stopped, billing problems and spend spikes. Silent when everything is fine.
Every ad across 3, 7 and 14 days against your own benchmark, with a volume gate that blocks false winners.
Pacing on the measured run rate against a monthly ceiling agreed in advance, and never more than twenty percent change per week.
The weakest ad out, a reserve in, inside six fixed limits. Your best ad is never touched.
Language from your own brand universe and form from sectors outside your category, so successors are always ready.
Monthly, what changed at the brands you run into, in ads and in search.
Two installations at a time and six running accounts at most. That is not a sales trick but arithmetic: an installation takes two intensive weeks and a running account about an hour and a half a week. Above that I can no longer guard the limits I promise, and then the system is worth exactly as much as a tool nobody maintains.
Partly, yes. Meta and Google can both pause and change budgets automatically, at no cost. What they do not do is enforce a volume or significance threshold: you set a rule yourself and it fires on the raw numbers you give it. That is exactly how you end up pausing ads that happened to have a bad week, and scaling on three coincidental conversions. The difference is the calibration against your real order value, and keeping it maintained.
The diagnostic is 3,500 euro and the installation 4,500 euro, both one off. Monthly monitoring is 2,500 euro or 7 percent of the managed ad budget, whichever is higher, plus a share of revenue growth above a baseline we agree before the start. At forty thousand euro of spend a month you land on the floor of 2,500 euro.
On the diagnostic: if we find no fivefold room to improve, you do not pay. On the monitoring we agree a gate together in week two, for instance that no ad runs more than fourteen days above its cost threshold without an intervention. If that gate stays shut through something on my side or the system's, the monthly fee does not run until it is resolved.
No. It measures, judges and proposes; I decide and execute. Two components may switch an ad on or off inside fixed limits, and those limits are written down: never below two live ads per ad set, never your best ad, at most one swap per ad set at a time. The system never touches budgets on its own.
Before the first call you sign one page setting out what I will not do: copy nothing, keep nothing, change nothing, and no sub-processor touches your data. If an engagement starts, a full data processing agreement follows with the sub-processor list in it. The working files hold aggregated figures only, never names or addresses of your customers.
Not necessarily. At many brands this runs alongside as a second, independent layer: you get a number you can read back instead of a report you have to believe. If that shows the agency could do better, that is your conversation and not mine.
No deck and no proposal in that call. I look, you hear what I see, and after that you know whether a paid diagnostic makes sense. If it does not fit, I will say so in that same call.
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